Indonesia Business Event Mart (IBEM) &
Southeast Asia Business Events Forum (SEABEF) 2026

SEABEF
SEABEF

SEABEF 2026: Beyond Business Events: Redefining the Future of Events as a Catalyst for Competitive, Sustainable and High-Value Tourism Growth

The Ministry of Tourism of the Republic of Indonesia invites you to the Southeast Asia Business Event Forum (SEABEF) 2026,an annual regional forum that brings together events’ stakeholders from across Southeast Asia to foster dialogue, collaboration, and knowledge exchange.The forum will be held at the Jakarta International Convention Center (JICC).

Under the theme "Beyond Business Events: Redefining the Future of Events as a Catalyst for Competitive, Sustainable, and High-Value Tourism Growth,", SEABEF 2026 will convene policymakers, industry leaders, destination organizations, investors, and event professionals to explore how events can accelerate regional competitiveness, foster sustainable development, and generate long-term economic value

Session Highlights

  • Regional Policy & Global Positioning
  • Competitive, Sustainable & Future Ready Destinations
  • Innovation, Experience & Industry Transformation
  • Talent Development & Strategic Bidding Excellence.

Through these discussions, participants will gain insights into emerging global trends, innovative business models, and collaborative strategies that will shape the future of Southeast Asia's events ecosystem.

Date : July 28–29, 2026 Venue : at Merak Room, Jakarta International Convention Center

Due to limited seats, only those with official invitations are eligible to participate in person.

Term of Reference (ToR)
Southeast Asia Business Events Forum (SEABEF) 2026

A. Background

The Southeast Asia Business Events Forum (SEABEF) is an annual initiative organized by the Ministry of Tourism of the Republic of Indonesia. Since its launch in 2023, SEABEF has served as a regional platform for Southeast Asian countries to exchange insights, address shared challenges, and explore opportunities in the event industry. The forum plays a strategic role in strengthening ASEAN’s position as a unified and competitive destination, while supporting the post pandemic transformation of the tourism sector.
As the global event industry continues to grow rapidly, SEABEF 2026 is held under the theme “Beyond Business Events: Redefining the Future of Events as a Catalyst for Competitive, Sustainable, and High-Value Tourism Growth” The forum aims to reposition event as key drivers of economic value, sustainability, and innovation, while promoting a more integrated ecosystem that connects policy, investment, industry players, and talent development across the region

To support these objectives, SEABEF 2026 will focus on four key discussion areas:
  1. Regional Policy & Global Positioning Strengthening ASEAN’s competitiveness through policy harmonization, enabling seamless cross border events, and elevating ASEAN as a unified global events destination.
  2. Competitive, Sustainable & Future Ready Destinations Exploring global events trends, including AI driven transformation, and positioning events as economic infrastructure. This includes destination competitiveness, sustainability (green MICE), and leveraging sports and entertainment to build resilient and attractive destinations.
  3. Innovation, Experience & Industry Transformation Redefining event models through next-generation experience design, integration of event technology and GenAI, innovative revenue streams, and stronger partnerships to deliver high-value outcomes.
  4. Talent Development & Strategic Bidding Excellence Strengthening the events workforce through talent pipelines, certification, and cross-border mobility, while enhancing Indonesia’s capacity to win international bids through collaboration, strategic positioning, and delivery of long-term impact.

Through these focus areas, SEABEF 2026 is expected to generate actionable insights, strengthen regional collaboration, and accelerate the development of a competitive, sustainable, and high-value business events ecosystem in Southeast Asia.

B. Objectives

  1. To strengthen regional collaboration and shared understanding among stakeholders in advancing ASEAN’s competitiveness and global positioning in the event industry.
  2. To facilitate strategic partnerships and knowledge exchange on global trends, innovation, and sustainable practices to drive high-value growth.
  3. To enhance the capacity of destinations and industry players in building competitive ecosystems, developing talent, and securing impactful international event.

C. Event Concept

  1. Policy-Driven Regional Forum
  2. Future-Ready & Sustainable Destination Showcase
  3. Innovation & Experience Hub
  4. Capacity Building & Strategic Collaboration Platform
  5. Strategic Bidding & Global Event Acquisition

D. Participants

  1. National and international business events’ actors
  2. Associations on business events / profession / non profession
  3. Academics
  4. Students
  5. Corporates
  6. Tourism sector stakeholders
  7. Media
  8. Event vendor
  9. Regional Governments

Pre-Opening Remarks – Pre-Opening Remarks

Titus Haridjati
Titus Haridjati

Deputy Assistant for Meetings, Incentives, Conventions and Exhibitions

Opening Speech
Hafiz Agung Rifai
Hafiz Agung Rifai

Acting Deputy for Event Development, Ministry of Tourism of The Republic of Indonesia

Opening Speech

Opening Ceremony and Networking Session

H.E. Widiyanthi Putri
H.E. Widiyanthi Putri

Menteri Pariwisata - Minister of Tourism of The Republic of Indonesia

Opening Speech
H.E. Airlangga Hartarto
H.E. Airlangga Hartarto

Coordinating Minister of Economic Affairs

Opening Speech
Darren Ng
Darren Ng

Managing Director of TTG Asia Media

Opening Speech

SEABEF Keynote Speech

H.E. Pramono Anung Wibowo
H.E. Pramono Anung Wibowo

Governor of Jakarta

Speaker
Mohammed Hafez Marichan
Mohammed Hafez Marichan

Area Director Indonesia of Singapore Tourism Board (STB)

Speaker
Rizky Handayani
Rizky Handayani

Acting Deputy for Industry and Investment, Ministry of Tourism, Republic of Indonesia

Moderator

Session I - Goverment Session – Harmonizing Event Policies Across ASEAN for Seamless Collaboration

Vinsensius Jemadu
Vinsensius Jemadu

Senior Expert Advisor on Tourism and Creative Economy, Ministry of Tourism, Republic of Indonesia

Speaker
Eko Budianto
Eko Budianto

Director of Visa and Travel Document Ministry of Immigration and Correctional Affairs

Speaker
Imik Eko Putro
Imik Eko Putro

Director of Customs Technical Affairs, Ministry of Finance

Speaker
Dr. Masruroh, S.Sos., MAB
Dr. Masruroh, S.Sos., MAB

Senior Advisor for Digital Transformation and Tourism Innovation, Ministry of Tourism

Moderator

Session II - Association Session – The Future of Events: Driving Economic Impact Through Competitive and Sustainable Destinations

Lia Indriasari Basyuni
Lia Indriasari Basyuni

Country GM, PT. Pamerindo Indonesia

Speaker
Waikin Wong
Waikin Wong

Senior Regional Director Asia-Pacific of International Congress and Convention Association (ICCA)

Speaker
Irvan Mahidin Sukamto
Irvan Mahidin Sukamto

Chairperson of IVENDO

Speaker
Ervienia Oryza Sativa
Ervienia Oryza Sativa

Head of the International Tourism Marketing Subdivision of Jakarta Provincial Tourism and Creative Economy Office

Moderator

Session III - Association Session – Building Resilient Destinations: Leveraging Sports and Entertainment to Compete Globally

Vivien Oh
Vivien Oh

Director of International MICE, Resort World Sentosa Singapore

Speaker
Gistang Richard Panutur
Gistang Richard Panutur

Commercial Director of PT Taman Wisata Candi Borobudur, Prambanan dan Ratu Boko

Speaker
Andro Rohmana Putra
Andro Rohmana Putra

Chairperson of Backstagers Indonesia

Speaker
Ahmad Fajar
Ahmad Fajar

Acting President Director of ITDC

Speaker
Teuku Arlan Perkasa Lukman
Teuku Arlan Perkasa Lukman

Deputy for Sports Industry Development, Ministry of Youth and Sports Affairs of the Republic of Indonesia

Moderator

Session IV - Practitioners Session – Event Management: Redefining Revenue Through Next Generation Event Experience Design

Hendra Wijaya
Hendra Wijaya

Founder of FOneSport

Speaker
Daswar Marpaung
Daswar Marpaung

President Director of Dyandra

Speaker
Tresna Setiawan
Tresna Setiawan

Project Manager of PACTO Convex

Speaker
Budhi Sarwiadi
Budhi Sarwiadi

GM Event Kompas (SC Borobudur Marathon)

Speaker
Imam Syafganti
Imam Syafganti

Lecturer of Jakarta State Polytechnic (PNJ)

Moderator

Session V - Human Resource Session – Talent, Education and Workforce Evolution

Carla Budiarto
Carla Budiarto

Senior Officer for Tourism of ASEAN Secretariat

Speaker
Haryadi Darmawan
Haryadi Darmawan

Deputy Director for Student Affairs, Alumni, and Partnerships

Speaker
Mega Prawita
Mega Prawita

Managing Director of KUMPUL

Speaker
Memey Merita Handayani
Memey Merita Handayani

Secretary of the Directorate General of Vocational Training and Productivity Development, Ministry of Manpower of the Republic of Indonesia

Moderator

Session VI - Success Story Session – Winning the Bid: Indonesia's Success Stories in Securing International Events

Hosea Andreas Runkat
Hosea Andreas Runkat

Chairman of Indonesia Exhibition & Convention Association (ASPERAPI)

Speaker
Brigjen Pol Nurul Azizah
Brigjen Pol Nurul Azizah

Director of Crimes Against Women and Children and Human Trafficking, The Indonesian National Police

Speaker
drg. Tari Tritarayati
drg. Tari Tritarayati

Vice Chairman of the Executive Board of the Indonesian Dental Association (PDGI)

Speaker
Nia Niscaya
Nia Niscaya

Tourism and Creative Economy Specialist, Ministry of Tourism, Republic of Indonesia

Moderator

Closing Remarks – Closing Remarks

H.E. Ni Luh Puspa
H.E. Ni Luh Puspa

Vice Minister of Tourism, Republic of Indonesia

Speaker

Rundown SEABEF

Program
Jakarta International Convention Centre (JICC)
28 July – 29 July 2026 at Merak Room
SEABEF & IBEM Jakarta International Convention Center
PRE-OPENING SEABEF, JULY 28, 2026
    16.00 - 16.30 30’

Registration & Coffee Networking

    16.30 - 16.40 10'

Opening by Emcee

Conference Area
    16.40 - 16.45 5’

Indonesia National Anthem: "Indonesia Raya"

    16.45 - 16.50 5’

Culture Performance

Jakarta Provincial Departement of Tourism and Creative Economy
    16.50 - 17.00 5’

Speaker

Mr. Hafiz Agung Rifai, Acting Deputy for Event Development, Ministry of Tourism of The Republic of Indonesia
    17.00 - 17.30 30'

SEABEF Topics Presentation

Mr. Titus Haridjati, Deputy Assistant for Meetings, Incentives, Conventions and Exhibitions
    17.30 - 17.45 15’

Closing

Opening Ceremony - Session
OPENING CEREMONY / SESSION, JULY 29, 2026
Session
    08.45 - 09.15 30’

Registration & Morning Coffee

Registration and networking all SEABEF Participants
    09.15 - 10.15 60’

Opening Ceremony and Networking Session

1. Mr. Darren Ng, Managing Director of TTG Asia 2. H.E. Widiyanthi Putri Minister of Tourism of the Republic of Indonesia 3. H.E Airlangga Hartarto Coordinating Minister for Economic Affairs
    10.15 - 10.30 15’

Coffee Break

    10.30 - 10.45 15’

Keynote Speech I - The Future of Global Event: Unlocking ASEAN's Potential through innovation and Strategic Partnerships

Mr. Mohammad Hafez Marichan - Area Director Indonesia of Singapore Tourism Board (STB)
    10.45 - 11.00 15’

Keynote Speech II - The Global Shift: Digital Innovation, Sustainability, and International Synergy in Events

H.E. Pramono Anung Wibowo Governor of Jakarta
    11.15 - 12.00 45’

Harmonizing Event Policies Across ASEAN for Seamless Collaboration

1. Mr. Vinsensius Jemadu, Senior Expert Advisor on Tourism and Creative Economy, Ministry of Tourism, Republic of Indonesia 2. Mr. Eko Budiyanto, Director of Visa and Travel Document , Ministry of Immigration and Correctional Affairs 3. Mr. Imik Eko Putro - Director of Customs Technical Affairs, Ministry of Finance Moderator: Dr. Masruroh, S.Sos., MAB — Senior Advisor for Digital Transformation and Tourism Innovation, Ministry of Tourism
Session
    12.00 - 13.00 60’

Networking Luncheon

    13.00 - 13.45 45’

Session II – Association Session - The Future of Events: Driving Economic Impact Through Competitive & Sustainable Destinations

1. Mrs. Lia Indriasari Basyuri - Country GM, PT. Pamerindo Indonesia 2. Mrs. Waikin Wong – Senior Regional Director Asia-Pacific of International Congress and Convention Association (ICCA) 3. Mr. Irvan Mahidin Sukamto - Chairperson of IVENDO Moderator: Mrs. Ervienia Oryza Sativa Head of the International Tourism Marketing Subdivision of Jakarta Provincial Tourism and Creative Economy Office
    13.45 - 14.30 45’

Session III Topic: Building Resilient Destinations: Leveraging Sports and Entertainment to Compete Globally

1. Mrs. Vivien Oh - Director of International MICE, Resort World Sentosa Singapore 2. Mr. Gistang Richard Panutur - Commercial Director of PT Taman Wisata Candi Borobudur, Prambanan & Ratu Boko 3. Mr. Andro Rohmana Putra - Chairperson of Backstagers Indonesia 4. Mr. Ahmad Fajar - Acting President Director of ITDC Moderator: Mr. Teuku Arlan Perkasa Lukman, Deputy for Sports Industry, Ministry of Youth and Sports of the Republic of Indonesia.
    14.30 - 15.15 45’

Session IV: Event Management: Redefining Revenue Through Next-Generation Event Experience Design

1. Mr. Tresna Setiawan, Project Manager of PACTO Convex 2. Mr. Hendra Wijaya, Founder of FOneSport 3. Mr. Daswar Marpaung, President Director of Dyandra 4. Mr. Budhi Sarwiadi - GM Event Kompas (SC Borobudur Marathon) Moderator: Mr. Imam Syafganti, Lecturer of Jakarta State Polytechnic (PNJ)
    15.15 - 15.30 15’

Coffee Break

    15.30 - 16.15 45’

Session V : Talent, Education & Workforce Evolution

1. Mrs. Carla Budiarto, Senior Officer for Tourism of ASEAN Secretariat 2. Mr. Haryadi Darmawan, Deputy Director for Student Affairs, Alumni, and Partnerships of Polytechnic of Tourism Bandung 4. Ms. Mega Prawita, Managing Director of KUMPUL Moderator: Mrs. Memey Meirita Handayani - Secretary of the Directorate General of Vocational Training and Productivity Development, Ministry of Manpower of the Republic of Indonesia
    16.15 - 17.00 45'

Session VI - Winning the Bid: Indonesia's Success Stories in Securing International Events

1. Mr. Hosea Andreas Runkat, Chairman of Indonesia Exhibition & Convention Association (ASPERAPI) — Bidding Winner : UFI Aspac 2027 2. Brigjen Pol Nurul Azizah, Director of Crimes Against Women and Children and Human Trafficking, The Indonesian National Police — Bidding Winner : The International Association of Women Police 63rd Annual Training Conference (IAWP) 2026 3. drg. Tari Tritarayati, Vice Chairman of the Executive Board of the Indonesian Dental Association (PDGI) — Bidding WInner : Asia Pacific Dental Congress (APDC) 2027 Moderator : Mrs. Nia Niscaya - Tourism and Creative Economy Specialist, Ministry of Tourism, Republic of Indonesia
    17.00 - 17.30 30'

Closing Remarks

    18.00 - 21.00 120'

Networking Dinner

Files Rundown

WONDERFUL INDONESIA TOURISM FAIR (WITF) & SOUTHEAST ASIA BUSINESS EVENTS FORUM (SEABEF) 2025
WITF_&_SEBAEF_2025.pdf
Term of Reference (ToR) Southeast Asia Business Events Forum (SEABEF) 2025
ToR_seabef2025.pdf

Discussion Files

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